Bobcats TV numbers are ugly

Via Barry Petchesky comes some ridiculously sad news about the Bobcats' media reach.

The league's smallest local TV audiences have been in Charlotte, where Bobcats games have been viewed by an average of 11,000 homes.

To put that in perspective, the Cats sell more seats to each game, on average (15,850) than there are households watching on TV. I've long maintained that this is a sad legacy of the Hornets' exit, that even though the area can support and embrace major pro sports teams, the NBA has become so toxic here that it'll take entirely new generations of people growing up with the Bobcats as a fact of life -- ignorant of the ill feelings left by the previous era -- for pro basketball to truly take hold again.

That said, I have nothing but praise for the way the organization markets itself, reaches out, and treats customers. Sometimes, there are larger forces at work, and I suspect that's what's happening here. Just gotta wait it out.

X
Log In Sign Up

forgot?
Log In Sign Up

Forgot password?

We'll email you a reset link.

If you signed up using a 3rd party account like Facebook or Twitter, please login with it instead.

Forgot password?

Try another email?

Almost done,

By becoming a registered user, you are also agreeing to our Terms and confirming that you have read our Privacy Policy.

Join At The Hive

You must be a member of At The Hive to participate.

We have our own Community Guidelines at At The Hive. You should read them.

Join At The Hive

You must be a member of At The Hive to participate.

We have our own Community Guidelines at At The Hive. You should read them.

Spinner.vc97ec6e

Authenticating

Great!

Choose an available username to complete sign up.

In order to provide our users with a better overall experience, we ask for more information from Facebook when using it to login so that we can learn more about our audience and provide you with the best possible experience. We do not store specific user data and the sharing of it is not required to login with Facebook.

tracking_pixel_9347_tracker