FanPost

Name Change? Yes or No?

 

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Hey RoF,

I am a long time reader but I don't normally post a lot.  I remember the possibility of Jordan changing the name about this time last year, right after he bought the team, so it sparked my interest again this year.  I go to school at LSU and in my marketing class my professor said, "MJ might be the best promoter of his brand ever, I love him to death for his wonderful marketing examples, except for now he owns and operates a forever losing franchise..."  This hurt obviously, but I feel like with Jordan at the helm, a new identity is soon to come with the roster overhaul, why wouldn't MJ and Co. want to give the team HIS identity from a visual perspective.  So, just for fun, and by no means do I hate the Bobcats logo or colors, I have created a couple of poor Paint versions of what I think the team's new logo could look like if they were to become the Charlotte Flight.

I wanted to somehow incorporate the Jumpman logo, even though it would be very difficult to use because of NIKE's ownership of the logo.  I used the Jumpman's arms as extensions to propellors.  The "C L T" at the tips of the propellors is Charlotte Douglas Int. Airports Abbreviation and "F L T" is the abbreviation of "Flight" on airport screens.  I kept with the 'Cats colors, with a little more usage of grey/silver.  Also, I felt like this logo also looks like the map of a airport terminal, thus incorporating the name Flight even more.  Tell me what you guys think.  Go BOBCATS!

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