The Charlotte Hornets aren't the most popular NBA team nationally, and it looks like they're not doing that much better locally compared to the rest of the NBA.
According to Sports Business Daily, the Hornets have the fourth worst local rating among NBA teams at the midway point of the season. The teams they currently rank ahead of are the Brooklyn Nets, Denver Nuggets, and Washington Wizards with the Philadelphia 76ers ranked slightly ahead of them.
Charlotte's average 1.06 rating puts them right in the bottom five, and is actually a nine percent drop from last year. Their average audience size comes in at about 12,000, an eight percent drop from last year, and ranks them second worst in the NBA above the New Orleans Pelicans.
Considering the Hornets are a nationally irrelevant team it's disappointing to see them ranked in the bottom of NBA local ratings as well. It's even more disappointing to see that this year's team is actually getting worse ratings than a worse team from last season.
Unfortunately, it's not particularly surprising to see that the Hornets have yet to get a foothold among TV viewers in the Charlotte and Carolina's. The franchise spent so many years as a laughingstock and that stigma is very difficult to erase especially after last year's disappointment.
Luckily, there's time for the Hornets to grab a hold of fans and raise their ratings before the end of the season. Football season is over and now many fans will start switching over to basketball to catch the second half of the season. Charlotte is finally healthy again, and they're playing some good basketball. If they finish the season strong then fans will start tuning in again, and maybe the Hornets can finally shake that old stigma from an era of terrible basketball that still plagues the team to this day.