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How to say words that don’t mean anything with Rich Cho

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The Hornets work quietly and it’s time we get used to it.

Chuck Burton AP

Charlotte Hornets general manager Rich Cho held a press conference yesterday to inform the media of the team's plans for the fast-approaching NBA Draft.

In that press conference--which, in typical Hornets fashion, didn't crack 30 minutes--Cho said many words. I would estimate several thousand. And what did we learn from those several thousand words? Not much.

THE SKINNY

Let me just preface this with a disclaimer of sorts: I'm happy Cho didn't say anything substantive. He didn't give non-answers or outright lie, but spoke in very general terms whilst leaving every option on the table. As he should. The less we know the less other teams know, and in turn the Hornets can work under the radar to uncover any and every advantage they can find.

The Hornets are not the Lakers. They can't storm out there like they’re in some Hans Christian Andersen meets M. Night Shyalaman epic, beating their collective chests and playing the media to weave narratives that suit them. And Cho is not Magic. He's a realist.

He's a chill dude and I like that.

It's that very low-key attitude that allowed Cho to turn a perpetual tire fire into a dynamic young squad in the first place, which only took a few years and no one paid them mind while they did it.

In fact, it seems like the only times Cho's screwed up have been when he's jumped the gun, like when he traded for Miles Plumlee to make a playoffs push last season.

So yeah, don't tell those boys anything, Rich. And bide your time.

BUT HE DID SAY SOME THINGS

Yo, this draft is deep.

Don't let anyone tell you different or shut you down with "but you say that every year". I don't think there's a ton of superstar talent in it but there are plenty of very, very good players and the Hornets should get two awesome players. Cho basically said the same thing. He boasted that the Hornets could probably get a first-round caliber player with the 41st pick--a stretch, personally, but definitely possible--and that whomever the Hornets select with the 11th pick will almost definitely crack the rotation to start the season.

Not one to flex often, Cho even doubled down and said he’d received an offer just hours earlier.

As far as who the Hornets were interested in, well.

Look.

Translation: We will literally draft anyone that falls to us. We need everything.

It sounds like we're getting an older player, as Cho expressed a desire for a polished, NBA-ready prospect. That's been the norm of late for the Hornets and while it makes me a tad uncomfortable I can't disagree that it's largely paid off thus far.

Cool.

The only other thing of substance Cho said was that if the team gets a point guard, Ramon Sessions is gone. I didn't blink when I heard that as even though I like Sesh, he's still Sesh. Besides, he's a free agent this summer so ultimately it's up to him if he comes back.

WHY DID I READ THIS, I DIDN'T LEARN ANYTHING

I told you so.

Look, the Hornets are a humble team in a small market that do not spend much money pumping out content and crafting narratives. Honestly, I think they're overwhelmed by the number of options they have in the draft this year and also exasperated by how few options they'll have in free agency.

It's gonna be hard to screw up the draft, but just not screwing up isn't good enough this year. The Hornets need a stud or they're probably stuck for a couple of years, barring trading a key piece.

Be sure to check in with us every so often as we'll provide you with everything you need to know going into the draft.

UPDATE

Adi Joseph chimed in on just how media-savvy Cho is. I couldn’t agree more.